by Sara McGinnis posted in Celebrities

Jaime King's new collaborative clothing line is has plenty of the color pink -- but don't make the mistake of thinking it's just for girls. Rather, Gardner and the Gang is a described as a "socially and environmentally aware, gender-fluid clothing brand that aims to make children feel empowered and accepted."
The mother of two boys explained to People, "We have set limitations upon our children and babies, whether that be consciously or subconsciously. Somewhere along the line of ?dos and don?ts,? we relegated children into little boxes that are so restrictive. "Somehow, the world decided that boys belong in blue and girls belong in pink and anything other than that is weird or strange and in some ways frowned upon ? as if allowing a boy to wear purple or hot pink is steering them in the wrong direction."
Take a look at a sampling of the pieces offered at Gardner and the Gang:

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