by Joyce Slaton posted in Products & Prizes

Baby gear is getting cooler all the time -- here are 3 gorgeous (and affordable!) new gear collections from hot designers to prove it.

Nate Berkus for Target

First and possibly foremost is Nate Berkus' baby/layette collection for Target, since the last time the designer/TV star put out a Target collection customers were "fighting in the aisles" to lay their hands on the goods. Berkus' new collection was inspired by Poppy, the daughter Berkus and partner/designer Jeremiah Brent had via surrogate in 2015.
"When I would shop for Poppy, I was constantly searching for more sophisticated but still whimsical pieces that were not only functional but also gentle on her skin," Berkus said in the press release announcing the collection. "When designing my baby collection for Target, I focused on materials that were soft, as well as patterns that were fun, super cute, and best of all affordable."
The dozens of products in the collection includes mix-and-match romper sets and crib sheets, bedding, wall decor, and toys -- each item is in the slideshow below, with a link to where you can buy it online -- FOR NOW. The collection was released January 8 -- run, run to Target or Target.com now before it's all sold out.

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