New ranking system combats gender bias in kids' media
by Maggie Downs posted in Life
My almost-3-year-old son is enchanted with volcanoes, thanks to Moana, and is familiar with Beethoven, courtesy of Peg + Cat. It?s clear that media has the power to shape how children view the world. Sometimes this is terrific.
But media can also perpetuate gender bias, which has dire and depressing consequences for kids? self-esteem, relationships, and even their future careers, according to new research by Common Sense Media, a nonprofit media watchdog organization. Youth of color might be particularly vulnerable to the effects of these stereotypes in the media, the studies suggest.
?Gender stereotypes riddle our movies, TV shows, online videos, games, and more, telling our boys that it?s OK to use aggression to solve problems and our girls that our self-worth is tied to their appearance,? reads the introduction of Watching Gender, the Common Sense Media report released this week. ?These images are so deeply ingrained and pervasive that many of us don?t even notice the bias, making it more insidious because we don?t even realize we?re exposing our children to it.?
So what now"
Common Sense Media wants to make it easier to cut through the noise and find empowering, positive messages in film, TV, and online -- which is why the group just launched a new tool designed to help parents and children select media that combat gender stereotypes.
This metric will be part of Common Sense Media?s current rating system, which evaluates...
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