by Michelle Stein posted in Pregnancy

Dressing a growing baby bump can be a daunting endeavor -- and often an expensive one. There's that awkward time during the first few weeks when your regular pants won't quite button. And shirts that fit you at the beginning of the second trimester might be laughable by the time the third trimester rolls around. What's an expecting mama on a budget to do"
Well, now you can just go to Target. (You know, since you're probably there anyway.) That's because Target just launched a brand new maternity line, which features affordable and adorable options for all stages of pregnancy. It's called Isabel Maternity by Ingrid & Isabel. If the name sounds familiar, it's because Ingrid & Isabel is the company behind the amazing Bellaband. This fresh maternity line will include 120 different items ranging from $9.99 to $39.99, and it will available in most Target stores and on Target.com.
Isabel Maternity will offer plenty of options for moms-to-be to stock up on basics and on-trend fashions, such as the off-the-shoulder dress below. It will also include the Bellaband for Target and the Afterband for Target, nursing bras, and tops/dresses with built-in breastfeeding access.

?We know pregnancy is an important life moment, and we?ve set our sights on becoming the ultimate destination for moms-to-be -- that begins with helping mom look and feel her best during all stages of her pregnancy and after," said Mark Tritton, ...