by Joyce Slaton posted in Products & Prizes

You come in the door with your new stroller or car seat, and while you're getting it out of the box, this card flutters to the floor:

What is that thing" They want you to fill in your address, and send it back to them" Nice try, company, but I'm not stupid enough to give my information to anyone who asks, so you can fill my mailbox with credit card offers and catalogues.
So, like 58 percent of parents, you throw the thing away, dust your hands off, and walk off as triumphant music plays. Everything's great, everything's fine -- but a few months later, that very same car seat is recalled for having a buckle that looks latched but isn't. Or your new swing has a faulty attachment that makes the seat fall right out with your baby in it. Or the part of your highchair that your child leans on gives way, and your baby's apt to take a nosedive right onto your hard kitchen floor. The manufacturer would have contacted you to let you know -- it's just that they didn't know how to do that, because you threw away the little card instead of giving them your email, address, and phone number.
The Juvenile Products Manufacturer's Association (the voluntary member association of 250 manufacturers who make 95 percent of U.S. "prenatal to preschool" products) is so concerned about the vast percentages of caregivers who don't return product registration cards that it made product registration cards the subject of September's ...