by Michelle Stein posted in Parenting

A sign at Target that reads "natural feeding" has received some serious flak in recent weeks. And it's left moms seriously divided.
The sign in question is hanging above a section dedicated to breastfeeding and pumping supplies. As the Breastfeeding Mama Talk Facebook page recently pointed out, it's the word "natural" that's the issue.
"How do you guys feel about how Target is labeling their aisle for breastfeeding supplies"" Kristy Kemp, who runs the Breastfeeding Mama Talk Facebook page, wrote May 19. She went on to say...
"The interesting part is there are people right now arguing that we need to stop referring to breastfeeding as natural because it implies that formula is unnatural, which I mean is true. Formula is a man made alternative why can we not call it as it is" ... Do you like that Target used natural feeding to label their aisle or do you think they should have just said breastfeeding or breastfeeding supplies"" Many people, like Kemp, see nothing wrong with using the term "natural" when describing breastfeeding; it is literally nature's way of nourishing an infant, after all
But, to me -- and to a fair amount of other moms -- "natural" is such a loaded word. (And this is coming from a mom who exclusively breastfed three kids for more than a year each.) By labeling breastfeeding as natural, it seems to automatically insinuate that formula-feeding...