by BabyCenter Featured Expert posted in Products & Prizes

By Kevin Whelan, Johnson's Scientist 
When it comes to choosing the best?and safest--skin care products for their baby, parents often turn to the back of the bottle or packaging to help make informed decisions. Yet decoding the information on labels can definitely be a little tricky.
As a Johnson?s® scientist who regularly deals with packaging and the language used on it, I?d like to share four simple steps to help parents better understand a baby skin care product label.
1. Know the basics.
There are some fundamental rules that apply to all companies when it comes to labeling products. For example, ingredients are always listed in descending order according to concentration, so those listed first will be present in the largest amounts. Skin care product ingredients are required to be labeled using their scientific names under the INCI (International Nomenclature of Cosmetics Ingredients) system. While the INCI names may seem obscure and inscrutable, they offer the most accurate way to identify ingredients. And just because an ingredient name looks a little scary doesn?t mean that it actually is. For example, did you know that Butyrospermum parkii is found in your favorite bottle of lotion" It?s better known as shea butter.

2. Be sure to look for certain ingredients.
Because baby skin is so delicate, parents should look for products that were designed specifically for them, and also make sure that they incl...