It was the crunch heard around the world?the sound of PepsiCo CEO Indra Nooyi describing the reason why Doritos is developing a special, women-friendly chip. Because, you may have come a long way, baby, but could you just eat a bit more quietly"
In an interview with WNYC?s radio show Freakonomics, Nooyi probably thought she was simply sharing a spoiler for an audience interested in how giant corporations develop new products. Nooyi spoke about how market research shows that men, ?lick their fingers with great glee, and when they reach the bottom of the bag they pour little broken pieces into their mouth, because they don?t want to lose that taste of the flavour, and the broken chips in the bottom.? But not women. They?d love to, said Nooyi, but they don?t. ?They don?t like to crunch too loudly in public. And they don?t lick their fingers generously and they don?t like to pour the little broken pieces and the flavour into their mouth.? The new lady chip will be quieter and tidier. Oh, and they?ll come in smaller packages, because, as Nooyi pointed out, ?women love to carry a snack in their purse.?
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