Breastfeeding mamas rejoice, because Gap just took a big step in normalizing breastfeeding.
The popular clothing company has been making maternity clothes, including nursing tops, for quite some time. But until recently, it has never featured an image of a mom actually breastfeeding in an ad campaign. That all changed with a recent Instagram post for its new range of comfy basics called “Love by GapBody.”
The post featured two images: one of a mother holding her baby, and one of her breastfeeding. Despite the fact that the breastfeeding pic was tucked away in the second slot of the gallery (meaning it wouldn’t show up on the grid of images on the Gap’s profile page), we love the fact that the company included it at all. Not to mention the fact that the child isn’t a newborn, but an older baby. NOTE: To see the breastfeeding photo, click the arrow on the right side of the picture below.

A post shared by Gap (@gap) on Feb 22, 2018 at 9:03am PST

And to top it all off, the shirt being advertised isn’t even a nursing top?it’s a sleep shirt that’s part of a range of normal clothes and not classified specifically as maternity wear. How about that for normalization" WOOT!

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