Eleni Cashell offers a guide to help you stand out from the crowd when you write your personal statement
1. Get the Tone Right
If text arguments have taught us anything, it?s that getting the right tone in your language is vital if you want to convey the right message. And a personal statement is no different; it?s not just what you say, but how you say it. Sound as bored as watching paint dry and the admissions team will doze off, show you?re passionate and enthusiastic and you?ll have them hooked.
2. Why Did You Pick Them"
Explain why you want to go their university. Your personal statement is meant to be personal to the university ? as well as you.
Recall your open-day experiences and mention the teaching reputation. Making it unique to the uni lets the admissions team know that you?ve worked hard and haven?t copied an online template. Make sure you?re putting the academic reasons for choosing this uni, not because it?s got a massive shopping centre or because you?ve heard the nightlife is amazing!

Top tip: For every paragraph you write, make sure it?s relevant to either the course or the university, if it isn?t, hit the delete button.

3. Why Did You Choose That Course"
Once you?ve told them why you want to study there, it?s time to tell them why you want to study that particular course. Whether it?s because you?ve been inspired at school or because a particular expert made you keen to find out more, tell the admissions team why you?re so eager to s...