John Lewis & Partners will now offer a monthly online kid?s bike subscription service through their partnership with Bike Club.
Credit: The Bike Club
A Sustainable Subscription Service
After a successful launch in the Stratford store in 2021, the sustainable subscription service in partnership with Bike Club will now be available online,  giving parents a hassle-free option when choosing a new or refurbished bike for their kids.
Bike Club is the UK’s first monthly kids bike subscription service, offering high-quality kids bikes that can be exchanged as children grow.
Founded in 2016 by Alexandra Rico-Lloyd and James Symes, Bike Club is the UK?s first kid?s bike subscription service and to date has succeeded in getting over 40,000 young cyclists pedalling. Bike Club makes high quality kids bikes and scooters more accessible to parents through an easy to manage monthly subscription, starting from as little as £4.49. Credit: The Bike Club
Save Time, Money & Eliminate Waste
To ensure a child experiences the benefits of riding the perfect-sized bike,  a parent would need to buy eight different bikes before their child has turned 12 years old. Bike Club aims to make this a seamless experience, saving them both time and money.
The service also eliminates the throw-away culture that is commonplace within the existing kids bike market. Those who sign up and become a member can select a convenient date for the bike to be delivered directly to their door. This can the...