KidZania?s careers fair aimed to empower children to take charge of their aspirations, says Dr. Ger Graus
It was Michelle Obama who said, ?young people, particularly our girls, need to understand that doctors and scientists are something that anyone can become, no matter how much money your family has, where you come from, or whether you are a man or a woman.? Wise words from the former First Lady ? however, children can really only aspire to what they know exists.
Take charge of the future
KidZania London is a place where children aged four to 14 can experience the world of work through role-play. As the UK?s first educational entertainment attraction, young people are invited to explore more than 60 real-life professions, and a significant number of our school visits are by those whose socio-economic contexts are more challenging than most. ?Futures awareness? is an important part of what we want to teach young people, empowering them to take charge of their own aspirations. So, in January, we decided to host a three-day event for children of all ages, where industry professionals ran a series of talks, providing a valuable insight into a host of different careers.
Above, children try their hand at presenting radio shows in the studio
The fair enabled children to connect with all kinds of industry professionals and, above all, be inspired! Speakers from across a range of brands offered a chance to discover what a ?day in the life of? looked like, including British Airways...