Millfield School, based in Street, Somerset, won the coveted Marketing Award for Effective Brand Communication at our Independent School of the Year awards 2021. Here?s how they came out on top out of over 700 entrants.
Millfield launched the Discover Brilliance marketing campaign in January 2020. With change in the management team, a re-evaluation of the Millfield brand was undertaken utilising the expertise of an Old Millfieldian in the change maker field.
How Millfield Won The Marketing Award for Effective Brand Communication 2021
Millfield staff reviewed the school’s purpose, vision, mission and values, how they communicate that to the outside world, and adopt, articulate and integrate it into all that they do.
As a young school (founded 1935) that is not shackled by tradition, they felt Millfield’s personality as a bold, progressive school, not afraid to be part of the conversation and challenge the status quo, had been lost. The Millfield team redefined what the school stands for below:
Millfield’s Purpose: To break the mould as an activist educator and provide an education and experience that honours the individual.
Millfield’s Vision: To be the world leader for the development of children.
Millfield’s Mission:

? Discover Brilliance in every child.
? Be the world’s best at immersing children in limitless academic, creative and sporting opportunities.
? Be the market leader in providing transformational bursaries.
The Disco...