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Every parent knows that sunscreen is a must on sunny summer days, but how sun smart is your family during the winter" The truth is, sun protection can be just as  important during the winter, especially if you?re taking part in outdoor activities like tobogganing, skiing and snowboarding. That?s because fresh white snow reflects up to 88 per cent of the sun?s UV rays, almost doubling a person?s UV exposure. 
Plus, UV rays are stronger at higher altitudes?you?re likely getting just as much sun exposure spending the day on the mountain as you are laying on a hot beach. Even if it?s not a sunny day, you should still apply sunscreen as UV rays can get through clouds, fog and haze. It?s important to take sun protection measures, all year round, to guard against skin cancer and premature aging of the skin. ?Melanoma can affect anyone regardless of gender, age or race and it?s the seventh most diagnosed cancer in Canada,? says Annette Cyr, Founder and Chair of the Board of Directors for Melanoma Network of Canada. ?A blistering sunburn before the age of 20 increases the risk of developing melanoma later in life. Sunscreen remains critical to our skin health, and it?s important that people everywhere continue to take sun protection measures seriously; including daily use of sunscreen regardless of the time of year.?
Melanoma is one of the most common types of cancer for Canadians ages 15 to 49, and most cases are caused by excessive sun exposure. Even one sever...