Bonton made its UK debut with a new store in Westbourne Grove in November 2017
Co-founder Irène talks work life, her love for London and the key to Bonton’s success
How did life begin for Bonton"

Thomas?s parents founded Bonpoint in 1974, so kids? fashion has always been in the family. When Thomas started working for Bonpoint he was in charge of the IT department, and I was working for Condé Nast, but I became friends with a lot of the girls working in the design office at Bonpoint. Thomas?s mother, Marie-France, had the idea of building a project together ? in 2000 there was almost nothing for kids, and she had in mind a children?s basics brand that was more casual than Bonpoint. When I became pregnant, she asked me to join the company to learn more about the business and slowly we started the Bonton story together. Describe a typical day for you.

We are up at 7am every day ? our three children have school from 8am, Monday to Saturday. We have breakfast as a family ? I love this time together, even though now it lasts only 10 minutes because my teenagers are always running late! Then I go to the office ? it?s close to one of our stores so usually we pop in there to discuss merchandising or displays. Then I try to go to the gym, around 7pm, two or three times a week. After, I?ll have dinner at home with the kids and watch a movie, or we go out for dinner with friends.
What?s the best thing about your job"

The people! I love that moment when an idea lan...