The designer on her design inspirations and why she’s had the royal seal of approval
Why did you set up Pepa & Co"
I moved to London in my twenties to work in the marketing department for the Spanish Embassy, but when that contract finished I worked for two years as a nanny instead. It was during this time I realised how difficult it was to find traditional, vintage-inspired clothing for babies and children at affordable prices in the UK, so, I set about launching my own company to fill the gap in the market.
What sparked your passion for children?s clothing"
I love fashion. In Spain it?s a way of expression and makes us feel good. We also care about the quality and the provenance of our clothing. When I started out, I found it more fun to design clothing for others rather than myself, and children were the perfect inspiration. Pepa & Co initially started with me handpicking my favourite childrenswear brands from Spain and bringing them to the UK via my online boutique. Then, having listened to what the clients liked and didn?t like, I decided to design my own line ? it soon became my most successful collection. Describe a typical day for you.
My day is spent doing a combination of things from liaising with the manufacturers to updating the website, meeting clients at our Fulham showroom to dispatching orders and organising photoshoots. The business is growing fast, and we are planning to hire more people soon. Although it?s hard work sometimes, I?m...