Founder Harriet with her two boys
The creative director of Rockahula Kids talks family life, business goals and her passion for design
Why did you set up Rockahula Kids"

I have been in retail all of my working life ? it?s definitely in my blood. From university I went on to work for a few large high street brands, starting as a buyer?s assistant to running the kids? department at an international retailer ? it was here I discovered that working with children?s products was my perfect fit. After having my first child, Jesse [now eight], I struggled to find a balance that enabled me to look after my little boy and also work. I had always dreamed of running my own business, so after having another baby boy [Luca, six], I decided to take the leap. What sparked your passion for children?s accessories"

Children express their individuality without inhibition and there is so much scope to be creative with kids? accessories ? anything goes! I love anything quirky, cute or kitsch, so it suits me down to the ground.
Describe a typical day for you.

As in most working households, it has to be planned with military precision and can be thrown off balance by the smallest thing! I do the morning school run three days a week, after which I race to the office, which is in the same town we live in. I pick the children up from their after-school club and get them home for tea and bed. On Thursdays and Fridays my husband does the school run so I tend to go in early and work a littl...