At the grocery store last week, my eight-year old son pointed to a box of Froot Loops and said, ?A wild part of this complete breakfast!?
?Whatever froots your loops!? added my 12-year-old daughter, laughing.
Yep. Verbatim repetition of a commercial. Is it something they saw on TV during their one daily hour of screen time" Nope. It was on an iPad at school.
And if the food industry has its way, its ability to directly target children with positive messages about junk food is not going to change anytime soon. That?s despite years of work by non-profit organizations such as Heart & Stroke and Obesity Canada to stop food companies from marketing junk food to kids.
I’m a dietitian, so I’m more tuned into issues like these. But every parent should be. Canadian parents need to fight back against these big food companies that are targeting your kids with junk foods ads. There’s already been a lot of work done on this issue
Back in 2016, Senator Nancy Greene Raine proposed an amendment to the Food and Drugs Act, which would prohibit food and beverage marketing aimed specifically at children (Bill S-228). Sounds like an easy win, because how could any senator vote against that common sense, right"
But the bill has been unnecessarily delayed by food industry bigwigs, who are pushing back to ensure this it does not become law. Why" Because when kids get hooked on Pepsi, PopTarts and Oreos from a young age, they are customers for life. And that?s w...