The marketing for the new Snow White movie was all kinds of wrong
Now that my six-year-old can read, I find myself answering a lot of questions about slogans on billboards as we walk through downtown Toronto. I often steer her path so that ones that require particularly sticky explanations (?Why is that woman on her back in her underwear" Is she hurt"?) remain out of sight. I wouldn?t have thought twice walking by a billboard promoting a Snow White remake?and as it turns out, I would?ve gotten burned.
The ad campaign for Red Shoes & the 7 Drawfs that debuted in Cannes this past week showed a tall, tiny-waisted woman wearing a pair of red pumps beside a shorter, heavier version of herself, and was accompanied by the tagline ?What if Snow White was no longer beautiful, and the 7 Drawfs not so short"?
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How to talk to girls: 8 ways to improve your daughter's self-esteem
Hmm…Never thought about it that way. Here are another couple questions for you: What if a movie aimed at impressionable young girls focused on strength instead of beauty" Why am I so dead tired of always having to provide counter-programming to my little girl so that she doesn?t equate thinness with self worth" What if movies once and for all dropped this body-shaming garbage and we all got on with ou...
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