Before Gwyneth Paltrow was touting her goop-approved clean beauty routine, you?d have to make the trek to your local health food stores to find wholesome products for your face, body and hair. Today, between a growing number of brands labelled ?clean?, big beauty companies prioritizing non-toxic ingredients, and major retailers like Sephora devoting more shelf space to the clean category, ?clean beauty? has become a major buzzword?and an unavoidable one at that. It?s forced those with even minimal interest in makeup and skincare to pay close attention to what goes into and onto their bodies. And for moms, it?s raised potential health and safety concerns. So, how the heck do you navigate this trend"
What exactly is clean beauty"
The term “clean beauty” loosely refers to products that don?t contain ingredients that have been deemed sketchy or unsafe by consumers, organizations like EWG and beauty brands. It also refers to products that are easy on the environment, including sustainable packaging and manufacturing practices, and are ethically sourced. That being said, it?s important to note that there?s no legal or universally accepted definition of the word, which means that beauty brands are free to use the word as they please. Is clean beauty the same as green, natural or organic beauty"
Clean beauty is the present-day evolution of green and natural beauty. While these words are sometimes used interchangeably, there are some key distinguishing fac...