Every once in a while, a company creates a commercial that doesn’t just feel like an annoying interruption to the show you were watching.
Frida Mom is one such company, with its new ad about postpartum life that takes a hard and super realistic look at what new mothers go through in the overwhelming period after giving birth.
Frida Mom, if you haven’t heard of it, is the new brand from the people who brought you Frida Baby products (like the ingenious snot-sucker, NoseFrida). Its line of postpartum products?disposable underwear, instant ice maxi pads and a peri bottle, among others?launched in the U.S. last year and are rumoured to be coming to Canada shortly (yes, please!).
In the ad, you hear a baby crying and see a mom turn on the lamp on her bedside table. It’s the middle of the night. The mom is wearing disposable postpartum underwear and she walks gingerly to the bathroom, clearly still in pain from delivery. She uses a squirt bottle after peeing and puts witch hazel pads in her underwear. She struggles to stand back up. Meantime, the baby is crying throughout the whole scene. Then, these words come on the screen: ?Postpartum recovery doesn?t have to be this hard.” Check it out yourself:

Amazing, right" But here’s what sucks. As the company revealed late last week, the commercial was actually rejected by ABC & the Academy Awards. Apparently it was “too graphic.” What’s sad is that commercials like this normali...