She?s got a talk show, a clothing line and 64k followers who hang on every #OOTD, #girlswholift and #cuddlepuddle family shot. We put Tracy Moore in the hot seat to ask how she finds balance on social media and what lines she won?t ever cross.
How and when did your family life become part of your brand"

When I was pregnant with my first baby, working as a live reporter on Breakfast Television, I started a blog called Baby Steps on the City News website. I don?t know why I did it. I think I was looking for something I could carry over to my mat leave. I didn?t want to be out of sight, out of mind?viewers can forget. I would try to do an entry a week and I was surprised that people were interested; I was getting lots of comments. Then, on the Mother?s Day after I had Sydney?the worst day?I totally lied in my blog post. I wrote, ?I?ve wanted so long to be a mother, it?s so amazing, I can finally celebrate Mother?s Day.? I was going through postpartum depression and I was lying. A couple of weeks later, I decided to tell the truth. I wrote a post all about my depression and the response blew me away. I remember sitting there at my keyboard?it can be very isolating sitting at home with a baby?and I just remember bawling my eyes out at all of the responses, all of the people who thanked me for being honest and real, and they thought something was wrong with them, that they were really sad and didn?t know what to do. And I laid out my whole process, how my husband cut my foo...