Customers at Shoppers Drug Mart or any of Loblaw Companies Ltd.?s grocery stores will soon use a new, unified loyalty program that replaces Optimum and PC Plus points.
Loblaw will merge the two programs starting Feb. 1, 2018 under the name PC Optimum?a long-anticipated move that comes more than three years after the grocery giant acquired the pharmacy chain and its in-house Shopper Optimum system.
?We?re bringing the very best of Shoppers Optimum and PC Plus together,? said Uwe Stueckmann, senior vice president of marketing.
PC Optimum is ?the future of loyalty programs for Loblaw companies,? he said, ?harnessing both the power of PC Plus and Shoppers Optimum across the unified network of our stores coast to coast.?
When is the change happening"
Consumers can keep collecting points as usual until Feb. 1 next year, when their Optimum and/or Plus points will move to the new program at equal value. (For example, if a collector has $100 worth of Optimum points, they will receive $100 worth of PC Optimum points).
In Quebec, where Shoppers Drug Mart operates under the name Pharmaprix, the Pharmaprix Optimum program will end on Jan. 31, 2018 and members will have until May 2 that year to redeem their points or convert them at equal value to the new program.
Collectors will then use a single card or app and continue to earn points on money spent at Shoppers. They?ll also be able to earn points through personalized offers and in-store promotions at all stores, and by using th...