Why two moms created a new ad campaign for H&M kids?for free
Sick of waiting for clothing retailers to finally showcase clothing for children without relying on tired gender norms" (Think rockets and dinos exclusively for boys, sequins and rainbows for girls.)
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   Why I don?t buy H&M?s apology for their racist sweater
Two enterprising Norwegian moms who work in advertising and feel disappointed in the current way clothes are designed and sold decided to take matters into their own hands.
The result: they crafted a high-quality, ready-made campaign for the Swedish clothing giant H&M that is refreshingly gender neutral. (H&M has recently been in some hot water for racially-insensitive photography.)
In the ad, Torny Hesle and Ingrid Lea make it clear what’s bothering them, what’s at stake, as well as what they want to see. On their site Justyoucampaign.com they talk directly to H&M like a friend in need of straightening out:
“Dear H&M: You’ve always been a trendsetter, but when it comes to children’s clothing, you’re pretty old fashioned: girls dressed in pink, cute unicorns, puppies and slogans about looks, beauty and the small things in life. And boys dressed in scary dinosaurs, angry skulls, spaceships and motivating and rebelliou...
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