If you follow pop culture at all, you’ll know that this week, Adidas announced it was terminating its lucrative relationship with Ye, formerly known as Kanye West, as a result of his recent horrific anti-semitic statements. In doing so, the ultra-popular global sports company pronounced to the world?s youth that hateful speech is wrong and won?t be tolerated. Adidas’ decision signals to kids that there is, in fact, a stark difference between right and wrong?and that it does not matter how much money may be lost, we must all stand up for what is right.
What a powerful message. As a child psychologist, I believe it’s an incredibly important lesson for our kids to learn, especially coming from one of the highest-profile and respected sports brands in the world. Adidas drawing this line in the sand opens up the opportunity for parents to begin a dialogue with their kids?even very young ones?about antisemitism, racism and prejudice. But what should those conversations look like"
How to talk to kids about antisemitism, racism and Kanye West
Here are some conversation starters for parents who want to tackle this topic head-on.
When you look at the community around us, maybe at the kids on the playground, you may hear disrespectful and mean things being said to other people. This could be because they?re different in some way. 
Seeing or hearing mean things might make you feel angry, sad and confused. It?s okay to ask questions when you don?t understand why ...