How Portsmouth Grammar Won The Development Award for an Outstanding Fundraising Achievement 2021
Portsmouth Grammar School, a co-educational school in Hampshire, won The Development Award for an Outstanding Fundraising Achievement at our Independent School of the Year Awards 2021. Here?s how they bagged the title out of over 700 entrants.
The Portsmouth Grammar School’s first Giving Day had the theme ‘Be The Difference’, reflecting two of the school’s strategic intentions: to serve the communities in Portsmouth and to significantly increase the number of free and fee-assisted places available for talented local young people.
How Portsmouth Grammar raised money for life-changing bursaries
It took place on 10th and 11th March 2021, during the first week back in school after lockdown. Over £280,000 was donated for life-changing bursaries by 653 donors in 36 hours. This was achieved primarily through a series of 12 email messages to
6,500 recipients and a comprehensive social media campaign.
How teachers and parents raised money
The content of messages shared on social media and emails used a broad range of voices and faces, including current pupils on bursaries and their parents, a much-loved former teacher of Portsmouth Grammar aged 95, and a famous former parent. Both text and video content were utilised.
A non-stop 36-hour online radio broadcast by teaching colleagues added to the celebratory atmosphere and provided another medium for communicating important messages about bursaries.
PGS Radio completed a non-stop 36-hour broadca...
Source:
independentschoolparent
URL:
http://www.independentschoolparent.com/
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