John Lewis Unveils New SS23 Childrenswear Collections
John Lewis has just launched its Spring/Summer 2023 childrenswear collection, the first to be spearheaded by the new Director of Design, Queralt Ferrer. We take a look at the brand’s latest offering…
John Lewis SS23
This latest collection marks a ‘reinvention’ for childrenswear at John Lewis, introducing a more modern aesthetic which has been popular in the recent womenswear and menswear collections that were also overseen by the new Queralt Ferrer, the new Director of Design.
John Lewis SS23 ‘Tweens’ Collection
For the first time John Lewis will have a clear between age groups, the ?youngers? collection is for children ages 2-8 and the ?tween? collection is for children 8-14. This step change in the assortment has been built around customer insight that tweens don?t want to shop younger collections – great for your young teenagers who don’t want to be seen wearing the same clothes as the little ones! John Lewis SS23 ‘Youngers’ Collection
The SS23 John Lewis childrenswear collection, is inspired by 90s skaters with oversized hoodies, logo tees and wide leg cargo trousers in a monochromatic colour scheme to tap into the resurgence of nostalgic 90s fashion trends.
John Lewis SS23 ‘Tweens’ Collection
The boys collection is bright and surf orientated with checkerboard prints, vertical stripes and matching palm print sets for a cool poolside attitude.
For the girls, there are more relaxed separates...
Source:
littlelondonmagazine
URL:
http://www.littlelondonmagazine.co.uk/
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