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As Newbie celebrates 10 years, we caught up with Brand Manager Anne-Charlotte to find out more about the much-loved sustainable Swedish brand.
Newbie, the cult sustainable Swedish childrenswear brand which launched 10 years ago in Stockholm, first arrived in the UK in 2017 and has become a staple in lots of little wardrobes. We got to know the brand a little better when we spoke with Newbie?s Brand Manager, Anne-Charlotte Lindquist, about the celebratory collections Newbie has launched to celebrate its anniversary.
Newbie?s story began in 2010 when designers at the Swedish fashion brand KappAhl created a collection of baby clothes. What started out as a small collection of 12 products quickly became an international brand built by a community of customers, known today as ?Newbie Lovers?. To mark its first decade, Newbie kick started the year with a new interiors collection in February; Newbie Room. A first for the brand, the collection is made of entirely sustainable materials with products ranging from bedding with matching nightwear, wall hangings, storage and adorable cushions.
Another first for Newbie is most recent the launch of Capture Spring, Newbie?s first mother and child collection. A Limited Edition launch, each print has been beautifully hand-drawn and is teamed with exquisite embroidery.

Newbie believes in timeless, sustainable and affordable design. For the brands designers, sustainability isn?t only about the materials used, but the...