Talking business with The Bright Company founder Alienor Falconer - Moms and babies Blogs

Talking business with The Bright Company founder Alienor Falconer



The designer behind The Bright Company talks multitasking, career highs, and juggling work and family
What prompted you to set up The Bright Company" 
After the birth of my son, I discovered some fantastic kids? designers, but there was nothing in the nightwear department ? only ill-fitting, gender stereotyped pyjamas. Sleep is really important to me, and I became quite fixated once I became a sleep-deprived mother! So I set about creating the perfect sleep environment for my son and myself by launching The Bright Company.
What sparked your passion for children?s clothing" 
I?ve always worked in fashion ? I was a footwear product developer before I had kids. Children?s clothing became relevant when I became a parent, I guess, so I started to take a much more active interest then. Describe a typical day for you.  
I?m usually up at 7am. I get ready, wake the kids [Corwin, six, and Effie, four], get them dressed and we have breakfast before I drop them both at school. I?m in the studio by 9.15am. I?ll either work until 3pm and pick the kids up, or 6pm on the days my mum has them after school. My work varies so much ? that?s part of the beauty of running your own company, you have to wear so many hats! But I always start the day catching up on emails and planning any social media activity. Then it can be anything from managing deliveries, designing the new collection, speaking to our retailers or diary planning. I am always home to see the kids before they go to ...
URL: http://www.littlelondonmagazine.co.uk/

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