For as long as we can remember, men have been the faces of strength in advertising and media. Thankfully, supermodel Ashley Graham is helping to change the game, showcasing the power of women in a new collab with apparel brand Knix?the striking short film titled Big. Strong. Woman.
Graham, who is a brand ambassador for the Canadian company, was creative director on the project in addition to narrating and starring in the film while heavily pregnant with her now-one-month-old twin boys. With her beautiful belly front and centre, the star emphasizes the many things that make women just as mighty as men, and the problematic gender norms that fail to encourage young girls to explore their own power.
“Big and strong is what we tell every boy to be, but what about us girls"” Graham asks in the voiceover. “We have to be big and strong. Strong enough to love ourselves when the world is telling us not to.” This tribute to the power of women comes just in time for International Women’s Day on March 8, and is the product of a collaboration between two unstoppable women. Both Graham and Joanna Griffiths, founder and CEO of Knix, gave birth to twins in the past year and bonded over the gender barriers they’d faced as a result of motherhood. With their new project, they’re choosing to abandon those norms and celebrate strong women, from the suffragettes fighting for equality to the many trials ladies endure on the daily: menstruation, labo...